Is it a stain? A moisturizer? It’s both. A brand new concept in lip stains, this one goes on with a velvety texture, provides lasting moisture, but creates that coveted just-bitten natural flush of a lip-stain. True perfection. Lip-loving moisturizers including jojoba, lanolin and shea butter keeps lips soft and supple. Vibrant colour and sensational comfort. Soft, creamy formula won’t fade, smudge or feather. Long-lasting silky finish.